Exploring the Evolving Landscape of Auto Transport and Logistics (Jay Wertzberger)

In this episode, Jay Wertzberger, founder of ATI Auto Business YouTube channel, shares insights on the complexities of auto transport and vehicle logistics. With over 30 years in the industry, Jay discusses the evolution of technology, the role of dealers, consumer buying behavior, and the future of automotive logistics amidst the rise of AI and EVs.

https://ridecell.com/
https://www.linkedin.com/company/ridecell/
https://twitter.com/ridecell

Transcript

WEBVTT - This file was automatically generated

0
00:00:02.745 --> 00:00:04.405
You are listening to the Mile Marker Podcast,

1
00:00:04.695 --> 00:00:07.645
where we explore trends and innovations in fleet automation

2
00:00:07.645 --> 00:00:10.685
and shared mobility, helping fleet based businesses make

3
00:00:10.685 --> 00:00:11.845
better informed decisions

4
00:00:11.945 --> 00:00:14.005
and achieve full digital transformation.

5
00:00:21.715 --> 00:00:23.285
Welcome to the Mile Marker Podcast.

6
00:00:23.685 --> 00:00:25.365
I am your host, Angela Simoes.

7
00:00:25.365 --> 00:00:27.925
And today we have Jay Wertzberger, founder

8
00:00:27.985 --> 00:00:31.405
of the ATI Auto Business YouTube channel, where carriers,

9
00:00:31.515 --> 00:00:32.525
brokers, dealers,

10
00:00:32.525 --> 00:00:36.165
and shippers can research, network, deliver, and grow.

11
00:00:37.125 --> 00:00:39.305
Jay has become a thought leader in a new movement

12
00:00:39.305 --> 00:00:42.065
of collaborative education, automotive networking,

13
00:00:42.065 --> 00:00:44.465
and a growing community within auto transport

14
00:00:44.485 --> 00:00:45.625
and vehicle logistics.

15
00:00:46.015 --> 00:00:47.625
With over 30 years of experience,

16
00:00:47.805 --> 00:00:51.025
Jay helps companies across all automotive verticals develop

17
00:00:51.085 --> 00:00:52.585
new content and media campaigns

18
00:00:52.885 --> 00:00:55.465
to capitalize on new business in this rapidly

19
00:00:55.985 --> 00:00:58.505
evolving digital car delivery marketplace.

20
00:00:58.775 --> 00:00:59.905
Welcome, Jay.

21
00:01:00.765 --> 00:01:01.825
Hey. Hey. How are you?

22
00:01:02.605 --> 00:01:04.225
I'm doing all right. Thanks for joining us.

23
00:01:04.815 --> 00:01:05.825
Well, thanks for having me.

24
00:01:06.125 --> 00:01:10.025
I'm gonna, I look at my monitor, but I talk on my camera

25
00:01:10.565 --> 00:01:12.705
and, you know, we all have different setups

26
00:01:12.885 --> 00:01:17.625
and it's a media world we live in, so thanks for having me.

27
00:01:18.255 --> 00:01:20.905
Yeah, we're, I'm actually pretty excited about today's

28
00:01:20.905 --> 00:01:23.345
episode because it's really one of the first ones

29
00:01:23.395 --> 00:01:27.065
where we are talking, uh, pretty focused on logistics.

30
00:01:27.065 --> 00:01:29.185
And while that's not a super sexy topic,

31
00:01:29.245 --> 00:01:30.545
if you say logistics to somebody,

32
00:01:31.165 --> 00:01:33.945
but I mean, our, our world doesn't move without it.

33
00:01:34.075 --> 00:01:35.145
Right. So, right.

34
00:01:35.145 --> 00:01:37.745
Without logistics, we wouldn't get where we need

35
00:01:37.745 --> 00:01:39.825
to go get the products that we need, that sort of thing.

36
00:01:39.925 --> 00:01:42.265
So, yeah. Why don't we start off

37
00:01:42.365 --> 00:01:45.105
by having you give our listeners a quick overview of

38
00:01:45.645 --> 00:01:47.465
how you came to start a TI

39
00:01:47.605 --> 00:01:51.185
and then also some of the big issues that you're talking

40
00:01:51.185 --> 00:01:52.425
to customers about right now.

41
00:01:53.185 --> 00:01:56.615
Right, sure. I started a TI auto business, um,

42
00:01:57.195 --> 00:01:59.215
my journey, so it's two parts.

43
00:02:00.025 --> 00:02:02.295
First part is that I'm a media guy.

44
00:02:02.565 --> 00:02:05.775
I've been really, I've been making shows for,

45
00:02:06.075 --> 00:02:07.495
for real, for 25 years.

46
00:02:08.275 --> 00:02:10.535
Um, whether it is on just so

47
00:02:10.755 --> 00:02:11.775
Not since the pandemic.

48
00:02:12.235 --> 00:02:16.455
Oh my gosh. Forever. Yeah, forever.

49
00:02:17.515 --> 00:02:21.135
And, um, and I mean, I've, I've developed hundreds

50
00:02:21.155 --> 00:02:25.735
of program video, uh, from short videos

51
00:02:25.875 --> 00:02:28.175
to long form discussions over the decades.

52
00:02:28.995 --> 00:02:32.335
So what happened was I fell into, uh,

53
00:02:32.335 --> 00:02:34.615
transportation in 2012.

54
00:02:35.155 --> 00:02:37.855
It was just a kind of a part-time.

55
00:02:38.235 --> 00:02:40.935
Hey, do you want to try dispatching?

56
00:02:41.215 --> 00:02:42.255
'cause the life

57
00:02:42.315 --> 00:02:45.695
of a media entrepreneur is not a straight line by any means.

58
00:02:46.995 --> 00:02:49.735
Um, and so I said, yeah, sure.

59
00:02:50.325 --> 00:02:51.495
What, what are you talking about?

60
00:02:52.355 --> 00:02:55.095
And we learned that there are many industries.

61
00:02:55.455 --> 00:02:58.775
Logistics is one. You could think of uber drivers

62
00:02:59.345 --> 00:03:01.845
as maybe one, although everybody knows what an Uber is,

63
00:03:02.105 --> 00:03:03.565
but there's a lot of industries

64
00:03:03.565 --> 00:03:06.045
that we don't really think about that operate

65
00:03:06.585 --> 00:03:08.525
and we don't even notice, right.

66
00:03:08.685 --> 00:03:10.645
'cause they just happen. Yeah. They just happen.

67
00:03:10.825 --> 00:03:13.405
It just happens. Packages show up. I don't know how.

68
00:03:14.215 --> 00:03:16.475
So we don't think about, you know, trains.

69
00:03:17.455 --> 00:03:19.035
We don't think about train systems.

70
00:03:19.375 --> 00:03:21.235
We don't think about ocean vessel shipping

71
00:03:21.365 --> 00:03:22.515
until there's a pandemic.

72
00:03:23.055 --> 00:03:26.355
So, um, I was like, yeah, sure, whatever.

73
00:03:26.505 --> 00:03:29.315
What is the car hauling dispatching thing?

74
00:03:29.815 --> 00:03:33.035
And I was shown, uh, a load board, my first piece

75
00:03:33.035 --> 00:03:34.715
of auto transport technology.

76
00:03:35.415 --> 00:03:37.315
And okay, so here's a load board.

77
00:03:37.375 --> 00:03:39.995
You just sit and look at these lists of cars

78
00:03:40.655 --> 00:03:42.915
and you're gonna try to help carriers.

79
00:03:43.325 --> 00:03:45.795
These are independent owner operators you're working for.

80
00:03:45.805 --> 00:03:47.995
We're, we're not at a fleet business, but I,

81
00:03:48.095 --> 00:03:49.835
and I'm now throwing out terminology.

82
00:03:49.935 --> 00:03:52.395
You, you're, you are thrown into, there's a lot

83
00:03:52.395 --> 00:03:55.075
of terminology, there's a lot at stake.

84
00:03:55.075 --> 00:03:56.995
You've got drivers that need to haul cars.

85
00:03:57.305 --> 00:03:59.835
They need to stay loaded, they need to stay profitable.

86
00:04:00.095 --> 00:04:02.035
And your job is to help them do that

87
00:04:02.455 --> 00:04:04.315
and help them look and book cars.

88
00:04:04.625 --> 00:04:07.675
Look at cars, book cars. And that should be easy.

89
00:04:07.695 --> 00:04:09.635
You should be able to just pick up the phone and call

90
00:04:09.635 --> 00:04:12.155
and book a car and cash it in.

91
00:04:12.665 --> 00:04:15.335
Nope, not even close.

92
00:04:16.375 --> 00:04:18.345
That car canceled, that car's gone.

93
00:04:18.775 --> 00:04:20.585
That person can't do it on Tuesday.

94
00:04:21.645 --> 00:04:24.185
Uh, there's a, the trailer broke

95
00:04:24.245 --> 00:04:26.025
and now we've gotta cancel all the loads.

96
00:04:26.025 --> 00:04:27.865
And pretty soon you're in mayhem.

97
00:04:28.935 --> 00:04:33.515
And the filmmaker in me said, well, there's a show here.

98
00:04:33.815 --> 00:04:35.355
Mm-Hmm. This is a show.

99
00:04:36.705 --> 00:04:39.245
And so I kept thinking about it and booking vehicles

100
00:04:39.245 --> 00:04:40.365
and getting really frustrated

101
00:04:40.365 --> 00:04:43.085
and then making notes of what it was, getting me frustrated.

102
00:04:43.555 --> 00:04:46.005
Meanwhile, it's not like I'm the first one to ever come up

103
00:04:46.155 --> 00:04:47.605
with an idea for a show like this.

104
00:04:47.905 --> 00:04:51.405
At the time there was shipping wars was a show. Mm.

105
00:04:51.685 --> 00:04:52.805
I remember that. Mm-Hmm. Right.

106
00:04:52.865 --> 00:04:55.005
And I was told, Hey, watch shipping wars

107
00:04:55.005 --> 00:04:56.725
and you'll learn more about your job.

108
00:04:56.965 --> 00:05:01.125
I was like, okay, I will. But that was freight and Yeah.

109
00:05:01.185 --> 00:05:03.365
But it kinda gets in. It's not like it's nothing.

110
00:05:03.875 --> 00:05:06.045
It's, it's was an interesting show. Mm-Hmm.

111
00:05:06.145 --> 00:05:08.245
But there were some things about it that really had nothing

112
00:05:08.245 --> 00:05:09.925
to do with auto transport logistics.

113
00:05:10.905 --> 00:05:12.725
Um, then there was another one, you know,

114
00:05:12.725 --> 00:05:15.125
you watch like repo Nightmares or whatever.

115
00:05:15.465 --> 00:05:17.125
Oh yeah. Right. And,

116
00:05:17.185 --> 00:05:21.245
and by the way, it's not lost on me that here I am

117
00:05:21.825 --> 00:05:25.485
in a shadow industry being told to watch these obscure shows

118
00:05:25.585 --> 00:05:28.365
to learn about more about this job,

119
00:05:29.135 --> 00:05:31.405
which I've always known from the beginning.

120
00:05:31.575 --> 00:05:36.165
Media has this real place where we are today is

121
00:05:36.745 --> 00:05:39.525
if you buy a microphone, you'll have a successful podcast.

122
00:05:41.655 --> 00:05:45.675
Not a nice thing to say, but it is out there. Okay. Alright.

123
00:05:46.215 --> 00:05:51.075
So, um, so I was like, well, I know I love media.

124
00:05:51.385 --> 00:05:53.115
This is interesting. I'll watch these shows.

125
00:05:53.175 --> 00:05:56.035
And I'm like, okay, but there's no auto transport show,

126
00:05:56.985 --> 00:05:59.045
not really not covering what I do.

127
00:05:59.225 --> 00:06:01.525
How do, how would I do that? What would that look like?

128
00:06:02.265 --> 00:06:05.965
And, um, I resisted it and resisted it and kept booking cars

129
00:06:06.065 --> 00:06:07.445
and kept getting frustrated.

130
00:06:07.785 --> 00:06:12.285
And finally the time came where I wrote a short, uh,

131
00:06:13.045 --> 00:06:16.485
scripted, um, it was called The Transport Guy.

132
00:06:16.825 --> 00:06:18.725
And a transport guy shows up at a

133
00:06:18.725 --> 00:06:20.045
lady's house to pick up the car.

134
00:06:20.305 --> 00:06:23.845
And Mm-Hmm. Conflict ensues. Hmm. I was like, oh, okay.

135
00:06:23.845 --> 00:06:24.845
That was a pretty cool video.

136
00:06:25.545 --> 00:06:29.005
How does this turn into a ongoing thing?

137
00:06:30.115 --> 00:06:32.295
And, um, I know for media,

138
00:06:32.595 --> 00:06:35.255
and what I didn't say is I worked in Hollywood for a while,

139
00:06:35.315 --> 00:06:38.095
so I know about scripting and formatting and shooting

140
00:06:38.155 --> 00:06:40.215
and equipment and scheduling,

141
00:06:40.555 --> 00:06:42.375
and this would be very expensive

142
00:06:42.395 --> 00:06:45.695
to make this like scripted program drama thing.

143
00:06:46.515 --> 00:06:49.535
But what I can do is I can fire up YouTube

144
00:06:49.715 --> 00:06:53.255
and have discussions and talk about best practices.

145
00:06:54.035 --> 00:06:57.535
And so then I created a dispatcher training series,

146
00:06:57.905 --> 00:07:01.735
which has now got, I mean, overall, I don't know,

147
00:07:01.735 --> 00:07:03.375
it's over a hundred thousand views on this

148
00:07:03.615 --> 00:07:04.695
dispatcher training series.

149
00:07:05.825 --> 00:07:08.595
Awesome. Mm-Hmm. Well, I built a channel around that.

150
00:07:08.975 --> 00:07:13.235
And over time, what I've done is, so that was 20, gosh,

151
00:07:13.255 --> 00:07:14.835
20 15, 20 16.

152
00:07:15.175 --> 00:07:17.035
And look, the minutes are just flying by

153
00:07:17.035 --> 00:07:18.555
and I'm, I'm nonstop talking.

154
00:07:19.155 --> 00:07:21.555
That's what happens if you say action

155
00:07:21.855 --> 00:07:23.195
and turn the camera on me.

156
00:07:23.485 --> 00:07:25.475
Right. And I thought, well, I could build a channel

157
00:07:25.495 --> 00:07:27.995
around all these thoughts, concepts, et cetera.

158
00:07:28.935 --> 00:07:32.835
So I don't make the, I don't make the most fun channel ever.

159
00:07:33.595 --> 00:07:35.435
'cause this isn't the funnest thing ever.

160
00:07:36.135 --> 00:07:40.155
But for folks that are researching, whether it's carriers

161
00:07:40.855 --> 00:07:43.445
or tech companies, um,

162
00:07:43.665 --> 00:07:47.685
or even sometimes shippers will consider a TI auto business

163
00:07:47.995 --> 00:07:51.245
somewhere they can go to get the truth

164
00:07:52.055 --> 00:07:55.245
about car shipping business, where it's headed,

165
00:07:55.575 --> 00:07:57.165
who's in it, what's happening.

166
00:07:57.345 --> 00:07:58.365
That's what I do.

167
00:07:59.085 --> 00:08:01.015
Well, and I think it's hugely important

168
00:08:01.015 --> 00:08:03.775
because as you mentioned, it's not as simple as,

169
00:08:04.575 --> 00:08:08.015
I need a car, or I go get a car, you know,

170
00:08:08.095 --> 00:08:09.735
order one, go pick it up.

171
00:08:09.795 --> 00:08:11.375
It doesn't happen smoothly. Right.

172
00:08:11.555 --> 00:08:13.335
In fact, there's a lot

173
00:08:13.355 --> 00:08:16.055
of inefficiency in the entire process,

174
00:08:16.055 --> 00:08:18.335
whether you are a consumer trying to book a car,

175
00:08:18.795 --> 00:08:21.295
or you are a fleet management company,

176
00:08:21.395 --> 00:08:23.135
or you're, you're a fleet based business trying

177
00:08:23.135 --> 00:08:27.335
to get more cars or cycle out old cars, that sort of thing.

178
00:08:27.335 --> 00:08:28.935
Right? Yeah. Yeah.

179
00:08:29.075 --> 00:08:30.895
And, and there's not a lot of visibility either,

180
00:08:30.895 --> 00:08:32.215
right? So, uh,

181
00:08:32.405 --> 00:08:35.455
There's more now, but There's more now. Okay. Let's,

182
00:08:35.455 --> 00:08:36.855
There's more now. Yeah. We should

183
00:08:36.855 --> 00:08:39.375
Get into that because Let's talk technology, right?

184
00:08:39.405 --> 00:08:42.215
Yeah. And technology's changed this space.

185
00:08:43.195 --> 00:08:45.255
And you know what's cool? I got, I,

186
00:08:45.375 --> 00:08:47.255
I started making a channel really

187
00:08:47.315 --> 00:08:51.365
before the second big technology, uh,

188
00:08:51.935 --> 00:08:53.285
innovation phase.

189
00:08:53.315 --> 00:08:58.165
Yeah. Okay. The first phase of innovation in auto transport

190
00:08:58.745 --> 00:09:00.645
was kind of load boards

191
00:09:01.065 --> 00:09:05.405
and technology that helped connect carriers to shippers,

192
00:09:06.055 --> 00:09:08.325
which really brings in brokers.

193
00:09:09.725 --> 00:09:12.305
And there's different, there are, at this moment,

194
00:09:12.485 --> 00:09:15.815
before we go further, we have to talk about,

195
00:09:16.125 --> 00:09:20.615
there's new cars and used cars, new cars as OEMs.

196
00:09:20.675 --> 00:09:23.215
And I know we'll talk about dealers in a minute. Mm-Hmm.

197
00:09:23.295 --> 00:09:24.815
But there's OEMs and dealers

198
00:09:24.995 --> 00:09:28.095
and new cars that's really a different animal.

199
00:09:28.095 --> 00:09:30.775
Mm-Hmm. And then there's, and then there's used cars,

200
00:09:30.985 --> 00:09:34.135
which is really, that's the majority of the marketplace

201
00:09:34.955 --> 00:09:36.615
use cars that need to be shipped,

202
00:09:36.645 --> 00:09:38.655
that were either sold at auction

203
00:09:39.275 --> 00:09:42.495
or are going dealer to dealer, or sometimes now

204
00:09:42.495 --> 00:09:44.895
after Covid dealer to consumer, but,

205
00:09:45.235 --> 00:09:47.535
or how about, uh, people that send their kids to college?

206
00:09:47.675 --> 00:09:49.975
Or maybe you sold, you're an individual

207
00:09:50.115 --> 00:09:51.335
and you sold a vehicle

208
00:09:51.555 --> 00:09:52.895
and you need to ship it to another

209
00:09:52.895 --> 00:09:54.215
individual that bought your vehicle.

210
00:09:54.555 --> 00:09:57.745
How do you do that? And those are called POV moves.

211
00:09:58.375 --> 00:10:00.745
Anyways, there's different segments

212
00:10:01.415 --> 00:10:04.665
that quickly turn this into, what are we talking about?

213
00:10:04.665 --> 00:10:06.905
There's rental car companies, there's, uh,

214
00:10:07.275 --> 00:10:10.225
fleet management companies that deal with vehicles that need

215
00:10:10.225 --> 00:10:11.465
to be disposed of,

216
00:10:11.495 --> 00:10:14.945
because now the at t Google vans have changed,

217
00:10:15.405 --> 00:10:18.465
or there's a, now police cars have moved up

218
00:10:18.465 --> 00:10:21.825
to the new Ford version rather than the old Ground Vic.

219
00:10:22.295 --> 00:10:25.305
Anyways, there's so many vehicles in America,

220
00:10:26.005 --> 00:10:28.545
and I talk about the United States, that's where I stop.

221
00:10:28.845 --> 00:10:32.145
But I am interested in global finished vehicle logistics

222
00:10:32.145 --> 00:10:34.925
as well in the United States.

223
00:10:34.955 --> 00:10:37.205
There's a lot of reasons that cars move,

224
00:10:37.465 --> 00:10:39.085
and that's what I try to focus on.

225
00:10:39.585 --> 00:10:42.485
But, uh, the new, the latest technology

226
00:10:42.505 --> 00:10:45.765
that's really changed what's happening is the mobile app,

227
00:10:46.345 --> 00:10:48.245
it would just change everything, right?

228
00:10:48.275 --> 00:10:51.045
Just the, just the map on your phone or the app on your

229
00:10:51.045 --> 00:10:52.205
Phone, uh, the app on your phone.

230
00:10:52.275 --> 00:10:55.765
Okay. So I was just talking about like some food apps, uh,

231
00:10:55.865 --> 00:10:57.365
on a, on a phone call last night.

232
00:10:57.365 --> 00:10:58.965
And that, you know, if you go

233
00:10:58.985 --> 00:11:00.725
to wherever your favorite restaurant is,

234
00:11:00.725 --> 00:11:02.165
you can probably download a mobile app.

235
00:11:02.515 --> 00:11:06.005
Okay, sure. Well, in car shipping a decade ago, this started

236
00:11:06.025 --> 00:11:10.965
to happen where drivers carriers would pick up a car

237
00:11:11.065 --> 00:11:12.245
and go on their phone

238
00:11:12.825 --> 00:11:15.525
and Mark, here's the car I'm picking up

239
00:11:15.665 --> 00:11:16.765
and this is where I'm going.

240
00:11:17.145 --> 00:11:19.565
And when they would deliver it, they could deliver an email

241
00:11:19.745 --> 00:11:22.365
of a mobile app of the vehicle inspection

242
00:11:22.585 --> 00:11:24.965
and manage their businesses with mobile apps

243
00:11:25.635 --> 00:11:28.445
that changed the way car shipping looked.

244
00:11:28.585 --> 00:11:32.805
Mm-Hmm. Before the mobile app, it was papers and emails,

245
00:11:33.225 --> 00:11:36.335
and what am I gonna take some Polaroid photos

246
00:11:36.595 --> 00:11:39.455
and send you some Polaroids where I didn't do that.

247
00:11:39.455 --> 00:11:40.535
Here's a Polaroid.

248
00:11:40.995 --> 00:11:45.175
So the mobile app really changed the way car shipping looks.

249
00:11:45.435 --> 00:11:48.455
And that happened, that started to happen 10 years ago.

250
00:11:49.575 --> 00:11:53.065
Problem is today, there are now dozens of mobile apps.

251
00:11:53.225 --> 00:11:54.965
Mm-Hmm. The carriers are expected

252
00:11:55.065 --> 00:11:57.565
to use when they move cars around.

253
00:11:57.635 --> 00:12:00.445
Just like when you go to your favorite restaurants,

254
00:12:00.555 --> 00:12:02.245
each one has their own mobile app.

255
00:12:03.415 --> 00:12:06.355
And I think what's happening is we're looking for, can we,

256
00:12:06.575 --> 00:12:09.635
can I have, do I need 50 different restaurant mobile apps?

257
00:12:10.205 --> 00:12:11.835
Right? That's where carriers

258
00:12:12.275 --> 00:12:13.275
Are today. So, so,

259
00:12:13.275 --> 00:12:16.395
so now we're, we're, we have an influx

260
00:12:16.395 --> 00:12:19.555
of mobile apps, and so too many mobile apps now.

261
00:12:19.695 --> 00:12:22.915
So the next wave of technology, so is it ai,

262
00:12:23.175 --> 00:12:25.955
is it some form of automation? What's

263
00:12:26.135 --> 00:12:27.135
We don't fully know.

264
00:12:27.135 --> 00:12:28.515
And that's where we are right now.

265
00:12:28.895 --> 00:12:33.835
And so it's exciting for me as a channel, I see

266
00:12:34.575 --> 00:12:37.275
it, you know, it's like any other kind of media beast.

267
00:12:37.495 --> 00:12:39.675
It takes a while to see what, what do I do here?

268
00:12:39.825 --> 00:12:41.115
What am I contributing? Mm-Hmm.

269
00:12:41.835 --> 00:12:44.375
And so I've done kind of discussion

270
00:12:44.395 --> 00:12:48.535
and education contribution, but I'm really into tech.

271
00:12:49.495 --> 00:12:51.935
I know these mobile apps, I don't design them,

272
00:12:52.355 --> 00:12:53.655
but I know what's in them.

273
00:12:53.935 --> 00:12:56.415
I know what carriers like about 'em,

274
00:12:56.415 --> 00:12:57.815
what brokers and shippers.

275
00:12:57.815 --> 00:13:00.375
Anyways, so I talk a lot about technology

276
00:13:00.525 --> 00:13:01.735
load boards, mobile apps.

277
00:13:01.735 --> 00:13:03.415
mm-hmm. C-R-M-T-M-S.

278
00:13:03.755 --> 00:13:08.415
And now as we move into AI automation, so when it comes

279
00:13:08.415 --> 00:13:12.255
to like, ev, there's so much more in auto transport

280
00:13:12.275 --> 00:13:16.295
to talk about than ev, but it's part of the new

281
00:13:16.545 --> 00:13:17.545
Right. Change

282
00:13:17.545 --> 00:13:18.935
thing. So what are a lot of your,

283
00:13:18.935 --> 00:13:19.935
either your listeners

284
00:13:20.075 --> 00:13:21.575
or your other guests, what are some

285
00:13:21.575 --> 00:13:24.615
of the like most recent conversations you're having around?

286
00:13:26.125 --> 00:13:27.375
Well, yeah, thank you.

287
00:13:27.475 --> 00:13:31.175
So, um, I am, I developed a series

288
00:13:31.175 --> 00:13:34.135
where I'm gonna be focusing on AI once a month

289
00:13:34.365 --> 00:13:38.455
because now companies are introducing AI into Mm-Hmm.

290
00:13:38.535 --> 00:13:40.855
Their offering of their SaaS.

291
00:13:41.635 --> 00:13:44.535
And, um, and I say, well, what does that look like?

292
00:13:44.685 --> 00:13:48.775
Because now that there are so many mobile apps, a competitor

293
00:13:49.035 --> 00:13:51.495
of that tech will say, it's not a real ai,

294
00:13:52.045 --> 00:13:53.655
it's just a fancy mobile app.

295
00:13:53.675 --> 00:13:56.695
Or, or it's a good algorithm. Okay.

296
00:13:56.925 --> 00:13:59.375
Well, I have conversations where I talk

297
00:13:59.375 --> 00:14:00.815
to people about those types of things

298
00:14:00.965 --> 00:14:03.295
because I think one of the things that's happened,

299
00:14:04.035 --> 00:14:08.755
and, uh, this is tough, but I don't mind being tough.

300
00:14:09.335 --> 00:14:11.875
Um, and that is that we don't want

301
00:14:11.875 --> 00:14:14.905
to talk about anything negative as soon as there's,

302
00:14:15.095 --> 00:14:16.865
because in real life,

303
00:14:17.135 --> 00:14:20.145
when we share opinions on private phone calls,

304
00:14:20.965 --> 00:14:22.625
we speak truth.

305
00:14:22.885 --> 00:14:27.145
Mm-Hmm. But on social media, we rarely see actual truth

306
00:14:28.055 --> 00:14:31.945
sharing opinions has become even more dangerous

307
00:14:32.455 --> 00:14:33.505
time over time.

308
00:14:33.885 --> 00:14:36.705
And then I try to have a show where we actually talk about

309
00:14:37.485 --> 00:14:39.425
what's, what do we really think you

310
00:14:39.425 --> 00:14:40.705
address the hard topic, what's really working?

311
00:14:41.215 --> 00:14:45.065
It's tough. My show tomorrow is broker do's and don'ts.

312
00:14:45.095 --> 00:14:49.105
What carriers really think about different companies

313
00:14:49.405 --> 00:14:53.365
and what shippers can gain by knowing what carriers think.

314
00:14:53.635 --> 00:14:55.845
There's a reason to share opinions.

315
00:14:55.915 --> 00:14:58.925
It's not just to, you know, muck it up anyways,

316
00:14:59.825 --> 00:15:01.485
AI sharing opinions,

317
00:15:01.825 --> 00:15:03.925
but also there are companies

318
00:15:03.925 --> 00:15:06.405
that are always improving their tech in other ways.

319
00:15:07.605 --> 00:15:11.285
I have shows where, come on and talk about your tech. Right.

320
00:15:11.465 --> 00:15:13.405
I'm not gonna muck it up on your tech show,

321
00:15:13.625 --> 00:15:15.845
but I may have a show later where, okay,

322
00:15:16.095 --> 00:15:18.405
let's talk about we, they came and brought their tech.

323
00:15:19.825 --> 00:15:23.555
Does anybody use it? Does it work? Mm-Hmm.

324
00:15:24.175 --> 00:15:26.375
How could it be better? So

325
00:15:26.375 --> 00:15:27.735
that's the kind of stuff that I do.

326
00:15:27.765 --> 00:15:30.415
It's kind of endless content in my mind

327
00:15:30.415 --> 00:15:34.815
because I haven't allowed boundaries of, I don't know,

328
00:15:34.975 --> 00:15:36.495
I don't have any one sponsor.

329
00:15:37.545 --> 00:15:40.165
Um, so, but I don't have any content boundaries.

330
00:15:40.435 --> 00:15:44.045
Well, and having, uh, having an opportunity to, uh,

331
00:15:44.305 --> 00:15:48.325
you know, share new developments with the, the industry,

332
00:15:48.325 --> 00:15:49.565
things are changing so quickly.

333
00:15:49.995 --> 00:15:52.965
Yeah. That, you know, uh, you're trying

334
00:15:52.965 --> 00:15:53.965
to find out what's the latest

335
00:15:53.985 --> 00:15:55.525
and greatest, what should I be using?

336
00:15:56.105 --> 00:15:59.285
Um, I've already, you know, I sunk a bunch of money into a,

337
00:15:59.365 --> 00:16:01.445
a, a new system three years ago,

338
00:16:02.065 --> 00:16:04.285
and you're telling me I need to do more now.

339
00:16:04.305 --> 00:16:07.725
And so things just change so quickly. Right. And, and, and

340
00:16:08.125 --> 00:16:09.525
I was just gonna say what you just said,

341
00:16:09.895 --> 00:16:12.725
there are companies that have technology that will do

342
00:16:12.725 --> 00:16:15.325
what you want it to do, but a company will say, yeah,

343
00:16:15.425 --> 00:16:17.285
but we're gonna do it in-house

344
00:16:17.485 --> 00:16:18.485
'cause we need this different.

345
00:16:18.825 --> 00:16:21.085
So rather than having you make the change,

346
00:16:21.095 --> 00:16:22.205
we're just gonna bring it in-house.

347
00:16:22.225 --> 00:16:24.485
And now there's all these frankensteins

348
00:16:24.485 --> 00:16:26.205
of technology out there, actually.

349
00:16:26.835 --> 00:16:28.805
Well, and and that's difficult too, right?

350
00:16:28.805 --> 00:16:32.485
Because, um, do you have the expertise in-house

351
00:16:32.825 --> 00:16:34.005
to build what you need to build?

352
00:16:34.145 --> 00:16:35.805
And, and, and how complicated is it?

353
00:16:35.805 --> 00:16:38.125
Are you building just a, a, you know,

354
00:16:38.285 --> 00:16:41.125
a fleet management system or a logistics management system?

355
00:16:41.125 --> 00:16:44.285
Or are you building autonomous tracking system

356
00:16:44.385 --> 00:16:46.125
or, you know, something like that though, right?

357
00:16:46.195 --> 00:16:49.085
It's, it's quite different. I mean, you know, Tesla is the,

358
00:16:49.745 --> 00:16:52.405
the anomaly where when it comes to, uh,

359
00:16:52.705 --> 00:16:55.725
the vertically integrated, uh, uh, model

360
00:16:55.725 --> 00:16:57.405
where they do everything right.

361
00:16:57.865 --> 00:16:59.365
But, um, right.

362
00:16:59.605 --> 00:17:00.965
I, I think everyone else has to partner

363
00:17:01.345 --> 00:17:05.245
and has to, you know, um, join forces or, or,

364
00:17:05.425 --> 00:17:07.285
or use other technology.

365
00:17:07.305 --> 00:17:09.325
So it's, I mean, it's, it's great to have

366
00:17:09.325 --> 00:17:10.365
that, that platform.

367
00:17:10.735 --> 00:17:12.285
Let's talk a little bit about the

368
00:17:12.285 --> 00:17:13.685
dealers out there. Perfect.

369
00:17:13.945 --> 00:17:15.005
I'm, that's why I'm dying

370
00:17:15.025 --> 00:17:17.045
to jump into OEMs and dealers right now. Yeah.

371
00:17:17.145 --> 00:17:19.285
And so the role of the dealer is changing.

372
00:17:19.845 --> 00:17:23.405
I mean, the landscape, the business models are changing, uh,

373
00:17:23.405 --> 00:17:24.765
depending on who you talk to,

374
00:17:25.155 --> 00:17:26.565
dealers are either gonna go away

375
00:17:26.665 --> 00:17:28.005
or they're never gonna go away.

376
00:17:28.465 --> 00:17:30.685
Um, so what's your view on that?

377
00:17:30.905 --> 00:17:34.205
And, you know, is it, is it just a matter of evolving

378
00:17:34.705 --> 00:17:36.845
as the automotive industry evolves?

379
00:17:37.345 --> 00:17:39.485
Um, I know I have my own opinions on it,

380
00:17:39.485 --> 00:17:40.525
but I'd love to hear what you think.

381
00:17:41.455 --> 00:17:42.785
Well, now that I've established

382
00:17:42.785 --> 00:17:45.465
that there aren't many boundaries as far as opinions

383
00:17:45.465 --> 00:17:48.345
and content, I will say that I, I've been watching.

384
00:17:49.185 --> 00:17:52.485
And the OEM agency model was kind

385
00:17:52.485 --> 00:17:54.965
of a big buzzword a few years ago.

386
00:17:55.425 --> 00:17:58.165
And that meant that OEMs would stop.

387
00:18:00.275 --> 00:18:02.795
I mean, this is the concept of the OEM agency model.

388
00:18:02.795 --> 00:18:05.635
They wouldn't use dealers, they would do it themselves,

389
00:18:06.265 --> 00:18:08.355
somehow ship 'em, somehow

390
00:18:09.145 --> 00:18:12.435
just pull back on inventory day supply and everything,

391
00:18:12.575 --> 00:18:14.635
and just manage it all from the OEM.

392
00:18:15.975 --> 00:18:19.645
Okay. Well, that's an interesting idea,

393
00:18:20.755 --> 00:18:22.215
but why would,

394
00:18:22.445 --> 00:18:25.655
what makes the OEM think they don't need dealers

395
00:18:25.795 --> 00:18:27.295
or outside vendors?

396
00:18:28.175 --> 00:18:31.095
I, I, I, I actually don't know why you'd think

397
00:18:31.095 --> 00:18:33.295
that would actually work at the scale.

398
00:18:33.295 --> 00:18:34.495
Think about the United States.

399
00:18:35.435 --> 00:18:38.845
How can an OEM manage selling

400
00:18:39.265 --> 00:18:43.125
and logistics from the plant by themself?

401
00:18:43.885 --> 00:18:45.765
I don't know why you think that way.

402
00:18:46.855 --> 00:18:49.715
Um, anyways, it, that hasn't happened.

403
00:18:49.975 --> 00:18:53.195
And in fact, OEMs that were forcing dealers

404
00:18:53.535 --> 00:18:56.395
to adopt their EV infrastructure,

405
00:18:56.695 --> 00:18:59.315
or you can't, you're not working with us anymore.

406
00:18:59.315 --> 00:19:01.075
They're already pulling that back. Mm-Hmm.

407
00:19:01.155 --> 00:19:02.675
They're now saying, oh, whoa, whoa, whoa.

408
00:19:02.695 --> 00:19:06.515
We were really strict earlier, but we lost a lot of dealers.

409
00:19:06.855 --> 00:19:09.955
EV didn't happen the way expected. We want you back.

410
00:19:10.775 --> 00:19:15.355
So the, the idea that dealers are gonna go away or,

411
00:19:15.575 --> 00:19:17.395
or even let's do the Carvana model.

412
00:19:17.555 --> 00:19:19.555
I know Carvana is making a ton of money right now

413
00:19:19.555 --> 00:19:20.835
and ha rallying the stocks.

414
00:19:21.695 --> 00:19:22.995
The other shoe will drop.

415
00:19:23.195 --> 00:19:26.045
I don't need it to, it just will, um,

416
00:19:26.155 --> 00:19:27.725
look at vroom, look at shift.

417
00:19:29.215 --> 00:19:31.235
Yes. Online car buying is here to stay,

418
00:19:31.255 --> 00:19:33.235
but it's not gonna replace the dealer.

419
00:19:33.695 --> 00:19:36.195
Mm-Hmm. Nothing's going to replace the dealer.

420
00:19:36.295 --> 00:19:37.715
And the dealers do know this.

421
00:19:38.575 --> 00:19:41.195
Um, I mean, they have other battles to fight,

422
00:19:41.415 --> 00:19:44.315
but, uh, dealers are here to stay.

423
00:19:44.905 --> 00:19:47.475
Just like, if you want coffee,

424
00:19:47.855 --> 00:19:52.075
you don't call the coffee bean manufacturer in Columbia.

425
00:19:52.685 --> 00:19:56.475
Right. You don't Mm-Hmm. That's silly. Mm-Hmm.

426
00:19:56.815 --> 00:19:59.395
And you don't order it through Amazon yet.

427
00:20:00.775 --> 00:20:04.115
So I mean, you go to Starbucks or something,

428
00:20:04.255 --> 00:20:05.435
or you DoorDash it

429
00:20:05.435 --> 00:20:10.155
or whatever, there will always be some level of middleman.

430
00:20:10.655 --> 00:20:13.755
But dealers do more than just have inventory. Right.

431
00:20:13.755 --> 00:20:15.075
And let you come look at it.

432
00:20:15.415 --> 00:20:17.795
And dealer, this is where dealers spend a lot

433
00:20:17.795 --> 00:20:21.955
of energy talking about being great at customer service.

434
00:20:22.535 --> 00:20:25.475
If dealers are better at customer service than an OEM

435
00:20:25.475 --> 00:20:28.675
or an online site, then they're going to get the deal.

436
00:20:29.125 --> 00:20:30.515
Right. And I think it's just a matter

437
00:20:30.515 --> 00:20:32.115
of evolving their role.

438
00:20:32.115 --> 00:20:33.435
Right. It's not like Yes.

439
00:20:33.775 --> 00:20:37.115
Uh, it's not just you go to the, the lot and,

440
00:20:37.375 --> 00:20:39.075
and the whole old fashioned way.

441
00:20:39.075 --> 00:20:41.435
Because even if you customize your car online,

442
00:20:42.175 --> 00:20:43.515
you have to go pick it up somewhere.

443
00:20:43.765 --> 00:20:45.875
Right. And so you're gonna, you know, the car's

444
00:20:45.875 --> 00:20:46.915
Gonna, they send it to you

445
00:20:47.065 --> 00:20:48.325
and then you're not fully happy.

446
00:20:49.095 --> 00:20:51.345
There's that. So that's a big, that's a big problem there.

447
00:20:51.345 --> 00:20:52.865
Yeah. That's a big problem. Yeah.

448
00:20:53.205 --> 00:20:56.105
But I think I, I feel like, you know, it, maybe it's not,

449
00:20:56.325 --> 00:20:58.585
you know, their model is 90% sales anymore.

450
00:20:58.595 --> 00:21:01.105
Maybe it's, uh, more education

451
00:21:01.245 --> 00:21:03.545
and like you said, customer service and other services.

452
00:21:03.845 --> 00:21:06.905
Um, right. Because I, I think there's a lot of education

453
00:21:06.905 --> 00:21:09.705
that needs to be done, uh, for consumers

454
00:21:09.765 --> 00:21:11.505
around electric driving.

455
00:21:11.635 --> 00:21:13.025
Right. Or autonomous driving.

456
00:21:13.025 --> 00:21:14.065
Yes. What does that mean? A ton? A

457
00:21:14.105 --> 00:21:15.065
Ton? Because there's ton, yes.

458
00:21:15.065 --> 00:21:17.185
There's still a lot of uncertainty and fear

459
00:21:17.245 --> 00:21:19.305
and what does it mean to, you know, charge at home?

460
00:21:19.485 --> 00:21:22.305
And, um, I'm scared to get, oh, that's

461
00:21:22.305 --> 00:21:23.305
A show. What does it mean to

462
00:21:23.305 --> 00:21:24.905
charge at home? Totally. Yeah.

463
00:21:25.015 --> 00:21:27.505
Yeah. Yeah. So I think, you know, if, if, um,

464
00:21:27.645 --> 00:21:32.025
if dealers can, uh, put more into that, um, yeah.

465
00:21:32.225 --> 00:21:33.425
I mean, there'll always, like you said,

466
00:21:33.425 --> 00:21:36.465
there'll always be a need for a local place to go a,

467
00:21:36.585 --> 00:21:38.745
a middleman or, um, you know, someone

468
00:21:38.745 --> 00:21:41.945
to provide the services that you need locally that you,

469
00:21:42.045 --> 00:21:44.705
you're not gonna get from the manufacturer in Detroit.

470
00:21:44.755 --> 00:21:47.465
Right. Or wherever the, the plant may be. That's

471
00:21:47.465 --> 00:21:48.465
Right. The plant can't

472
00:21:48.465 --> 00:21:50.785
do the customer service for all. Right.

473
00:21:50.785 --> 00:21:52.505
They can't. Right. There's no way.

474
00:21:54.055 --> 00:21:56.295
Absolutely. And I haven't seen enough

475
00:21:56.475 --> 00:21:57.935
of an OEM even try,

476
00:21:58.955 --> 00:22:00.575
but that doesn't mean they're not trying.

477
00:22:01.085 --> 00:22:02.975
It's just that means that, well,

478
00:22:03.015 --> 00:22:04.495
I don't know about it, which is fine.

479
00:22:05.105 --> 00:22:10.065
Right. Well, it just, it takes ungodly amounts of money.

480
00:22:10.475 --> 00:22:13.985
Right. And, and time and being and taking a big risk.

481
00:22:14.245 --> 00:22:15.305
How about Budweiser?

482
00:22:15.355 --> 00:22:17.225
We're not gonna stock liquor stores anymore.

483
00:22:17.755 --> 00:22:20.935
We're gonna give you, we're gonna get you your beer direct.

484
00:22:21.605 --> 00:22:22.655
What would that look like?

485
00:22:23.265 --> 00:22:26.195
Would that be even possible? I don't know.

486
00:22:26.635 --> 00:22:30.235
I mean, Uber and Postmates be making a killing, I guess,

487
00:22:30.345 --> 00:22:33.595
with that model, but still it's not bud delivering it.

488
00:22:33.595 --> 00:22:34.995
Right. It would be. I don't know.

489
00:22:35.755 --> 00:22:38.595
I don't either. Yeah. Right. I don't know either. I don't.

490
00:22:39.295 --> 00:22:43.755
So what are your thoughts on, um, the whole

491
00:22:44.595 --> 00:22:46.435
attitude of, of consumers

492
00:22:46.495 --> 00:22:49.795
and their changing attitudes around buying

493
00:22:49.815 --> 00:22:51.315
or not buying a car, if you will,

494
00:22:51.495 --> 00:22:53.395
and then how does that affect the

495
00:22:53.595 --> 00:22:54.955
logistics and the sourcing community?

496
00:22:54.955 --> 00:22:59.835
Because we talk about a shortage of vehicles, um, you know,

497
00:22:59.935 --> 00:23:02.875
so how, what are you hearing from, from your guests

498
00:23:02.975 --> 00:23:04.915
and people that you talk to about, about that

499
00:23:05.055 --> 00:23:06.235
and, you know, people's attitudes

500
00:23:06.235 --> 00:23:07.835
and how that's gonna change things in the next

501
00:23:08.815 --> 00:23:10.335
a year, five years?

502
00:23:11.325 --> 00:23:14.815
Yeah. So, well, what's interesting is this is cool, is

503
00:23:14.815 --> 00:23:17.165
that, uh, a guy

504
00:23:17.275 --> 00:23:21.235
that started a channel in auto logistics happens

505
00:23:21.335 --> 00:23:23.755
to know a little bit about OEMs and dealers

506
00:23:23.855 --> 00:23:26.715
and maybe even consumer car buying behavior.

507
00:23:28.255 --> 00:23:32.235
Now that seems to be surprising, um,

508
00:23:32.235 --> 00:23:34.915
because when I, let's turn it, when I hear folks

509
00:23:34.915 --> 00:23:36.715
that talk dealership day

510
00:23:36.715 --> 00:23:40.675
and night, when I hear them talk about logistics, they fail.

511
00:23:42.265 --> 00:23:44.625
Hmm. People that don't work in logistics don't really

512
00:23:45.505 --> 00:23:47.685
unders, I don't know why I don't, I, it,

513
00:23:47.765 --> 00:23:49.245
I guess it takes a lot of education

514
00:23:49.265 --> 00:23:50.565
to learn about logistics.

515
00:23:50.665 --> 00:23:52.325
That's, which is great for my channel,

516
00:23:53.105 --> 00:23:57.065
but, um, meaning all the things involved why

517
00:23:57.065 --> 00:23:58.225
it's so darn difficult.

518
00:23:58.365 --> 00:24:00.625
And it, and I tell you, and I on a show last night,

519
00:24:01.385 --> 00:24:04.625
a guy was talking about how Amazon continues

520
00:24:04.625 --> 00:24:06.945
to blow people's minds with

521
00:24:07.245 --> 00:24:09.745
how easy they make logistics seem.

522
00:24:11.195 --> 00:24:12.605
It's true. My gosh. True. Absolutely true.

523
00:24:12.875 --> 00:24:16.965
Just like how Tesla blows OEM's minds on

524
00:24:17.065 --> 00:24:18.645
how does he continue to do this?

525
00:24:18.825 --> 00:24:22.325
Mm-Hmm. And design rockets and flame throwers.

526
00:24:24.745 --> 00:24:28.265
Um, Elon Musk really is the new Steve Jobs.

527
00:24:29.525 --> 00:24:34.375
Steve Jobs has he, you know, he's now like a God mm-Hmm.

528
00:24:34.455 --> 00:24:38.335
Right. We quote him, we, you know, every anywhere you go,

529
00:24:38.435 --> 00:24:41.855
people will quote Steve Jobs or talk about Steve Jobs.

530
00:24:42.325 --> 00:24:46.385
Elon Musk is on his way to that level of status.

531
00:24:47.395 --> 00:24:48.655
But I didn't answer your question.

532
00:24:48.915 --> 00:24:53.495
So, consumer car buying behavior, luckily, well,

533
00:24:53.555 --> 00:24:57.135
or unluckily for dealers, whether physical dealers

534
00:24:57.135 --> 00:25:01.095
or online dealers, everything's gotten so expensive.

535
00:25:02.425 --> 00:25:03.685
And so you don't need as much

536
00:25:03.685 --> 00:25:05.125
inventory as you needed before.

537
00:25:05.665 --> 00:25:09.465
But that also means your, your margins are thinner,

538
00:25:10.535 --> 00:25:14.145
your turnover of inventory is lower.

539
00:25:15.115 --> 00:25:16.615
And those are both bad things.

540
00:25:18.045 --> 00:25:21.145
As a dealer, you do not want slimmer profit margins.

541
00:25:21.145 --> 00:25:23.345
And you do not want slower turnover.

542
00:25:23.985 --> 00:25:27.255
Those are problems, but those are real problems.

543
00:25:28.045 --> 00:25:32.615
Affordability of cars has become more of a problem,

544
00:25:33.305 --> 00:25:36.535
which is more how it used to be, but it's, it's a problem.

545
00:25:37.625 --> 00:25:39.315
Used cars are getting older

546
00:25:39.705 --> 00:25:44.595
because people are willing to settle for less right now.

547
00:25:44.795 --> 00:25:48.115
'cause they have to 'cause of interest rates on, uh,

548
00:25:48.215 --> 00:25:49.635
new car loans, et cetera.

549
00:25:50.645 --> 00:25:52.055
Also. Yes.

550
00:25:52.355 --> 00:25:56.575
The social changes with next generation car buying. Mm-Hmm.

551
00:25:56.975 --> 00:25:59.295
Behavior has changed, obviously.

552
00:26:00.495 --> 00:26:03.455
Uh, the biggest thing that's happened, I think,

553
00:26:03.455 --> 00:26:06.855
in car buying is that car buyers now know more than ever

554
00:26:06.875 --> 00:26:10.385
before and they demand more than ever

555
00:26:10.385 --> 00:26:14.545
before, which is why you can't trick a consumer into just

556
00:26:14.545 --> 00:26:16.785
getting the car you want 'em to get.

557
00:26:18.085 --> 00:26:19.895
That wasn't a nice thing to say either,

558
00:26:20.035 --> 00:26:22.295
but, uh, a trick Right.

559
00:26:22.405 --> 00:26:23.495
Dealers don't do that. Yeah.

560
00:26:23.495 --> 00:26:26.615
But like, yeah, it's, it was in the past. Yeah.

561
00:26:27.105 --> 00:26:29.295
Which is where auto transport still is.

562
00:26:30.245 --> 00:26:32.215
Auto logistics is extremely messy.

563
00:26:32.235 --> 00:26:34.615
And there's a lot of BS that happens behind the scenes.

564
00:26:36.065 --> 00:26:38.565
And people, I'm not sure what will change that.

565
00:26:38.715 --> 00:26:41.165
It's not the, it's not the content of the show, Jay.

566
00:26:41.385 --> 00:26:42.685
It was very nice to say.

567
00:26:44.105 --> 00:26:49.045
Um, but, um, e the, what what's nice to see is a lot

568
00:26:49.045 --> 00:26:52.445
of dealers thought stop cramming EVs down our throats.

569
00:26:52.625 --> 00:26:56.415
And they were right. In some ways,

570
00:26:56.915 --> 00:26:58.295
EVs aren't for everybody.

571
00:26:58.635 --> 00:27:01.945
Mm-Hmm. Which should be a, uh, fortune cookie.

572
00:27:02.085 --> 00:27:04.865
But, um, but they are happening.

573
00:27:05.605 --> 00:27:09.825
You ask, you know, will we be all electric one day? Yeah.

574
00:27:10.005 --> 00:27:13.745
But I think because of legislation, when gas is illegal,

575
00:27:14.165 --> 00:27:15.305
we will be all electric.

576
00:27:16.195 --> 00:27:18.415
Oh man. You're getting into some futuristic,

577
00:27:18.855 --> 00:27:21.375
I told you, I don't have a lot of boundaries on content.

578
00:27:23.015 --> 00:27:26.135
I don't, I say things, I think that's just that it's true.

579
00:27:27.265 --> 00:27:30.115
Legislation is what governs our behavior.

580
00:27:32.485 --> 00:27:33.325
I mean, it's certainly Not a

581
00:27:33.325 --> 00:27:34.445
nice thing to say, but it's

582
00:27:34.445 --> 00:27:35.445
True. It certainly has a,

583
00:27:35.445 --> 00:27:36.445
a major influence.

584
00:27:36.585 --> 00:27:37.685
And, and we see, but that's a whole,

585
00:27:38.145 --> 00:27:40.525
We see crazy laws getting,

586
00:27:42.735 --> 00:27:44.235
uh, put on the books.

587
00:27:44.335 --> 00:27:46.595
Mm-Hmm. Gas will be illegal one day.

588
00:27:46.935 --> 00:27:49.715
If you have a Gasser, you won't be able to drive

589
00:27:49.715 --> 00:27:54.315
that thing on the road one day that is gonna happen. That

590
00:27:54.315 --> 00:27:55.315
Sucks. That sounds like, that

591
00:27:55.315 --> 00:27:57.475
sounds like for a movie.

592
00:28:00.385 --> 00:28:03.675
Alright, let's shoot it The next project. Yeah.

593
00:28:04.095 --> 00:28:06.195
No, that'd be a weird movie actually. Yeah.

594
00:28:06.305 --> 00:28:08.315
That actually might be a commercial first.

595
00:28:08.455 --> 00:28:11.385
But I think that that's, you know,

596
00:28:11.975 --> 00:28:13.345
hybrids are pretty cool though.

597
00:28:13.925 --> 00:28:15.785
And I just did a story, read a story

598
00:28:15.785 --> 00:28:18.905
that there is a hybrid technology,

599
00:28:19.705 --> 00:28:22.105
a new hybrid technology that allows your hybrid

600
00:28:22.565 --> 00:28:26.985
to get over a thousand miles on one tank of gas

601
00:28:27.525 --> 00:28:30.305
and you, and you, and you charge correctly.

602
00:28:30.335 --> 00:28:31.905
Like that's what we're talking about.

603
00:28:32.125 --> 00:28:33.265
That's where we need to be.

604
00:28:33.605 --> 00:28:35.545
Now, people still talk about range anxiety.

605
00:28:35.765 --> 00:28:36.825
It won't be a thing in the future,

606
00:28:36.925 --> 00:28:38.105
but it still is a thing now.

607
00:28:39.465 --> 00:28:42.275
Yeah. As a, as a ev driver myself,

608
00:28:42.615 --> 00:28:44.155
and I've rented a, a hybrid

609
00:28:44.455 --> 00:28:48.195
and I have to say, I would just prefer to stick with the ev

610
00:28:48.855 --> 00:28:50.275
all ev however, is that right?

611
00:28:50.585 --> 00:28:51.875
This, this Only

612
00:28:51.875 --> 00:28:54.995
because the range you could get on the ev on the hybrid,

613
00:28:55.215 --> 00:28:58.275
on the ev part was so limited that you went over

614
00:28:58.275 --> 00:28:59.715
to to gas right away.

615
00:28:59.725 --> 00:29:01.955
Right. It's like what's the point? Right. Exactly.

616
00:29:02.295 --> 00:29:05.955
So, but if this new vehicle you have, you're describing

617
00:29:05.955 --> 00:29:07.635
where you can get over a thousand miles.

618
00:29:07.955 --> 00:29:08.915
'cause you're, I don't know, maybe

619
00:29:08.915 --> 00:29:10.355
you're recharging is, you know what?

620
00:29:10.355 --> 00:29:11.395
Flip flips over to the gas.

621
00:29:11.555 --> 00:29:12.755
I don't know how that works, but I don't either.

622
00:29:13.275 --> 00:29:15.235
I, that's something to consider, right?

623
00:29:15.235 --> 00:29:16.915
Seriously. Yeah. Yeah.

624
00:29:16.915 --> 00:29:17.995
That's crazy. Actually.

625
00:29:17.995 --> 00:29:20.155
I think it's a Chinese, this is another thing.

626
00:29:20.465 --> 00:29:25.035
This is gonna be something the political aspect, never, it,

627
00:29:25.135 --> 00:29:26.395
it never fully goes away.

628
00:29:26.535 --> 00:29:30.395
Mm-Hmm. Uh, it's a Chinese EV called BYD.

629
00:29:30.815 --> 00:29:33.275
Is that gonna be a problem for American buyers? Some.

630
00:29:35.975 --> 00:29:38.945
Well, what if it wasn't Chinese? What if it was Scottish?

631
00:29:40.225 --> 00:29:43.445
What if we had a Scottish EV that would go 2000 miles?

632
00:29:43.705 --> 00:29:48.215
Any problem? I love it. It's Chinese. Oh, no.

633
00:29:48.345 --> 00:29:52.015
Can't do that. Really? Because of where it's from. Okay.

634
00:29:52.525 --> 00:29:56.285
Yeah. Well, you know, I, I guess you, you have the, the,

635
00:29:56.305 --> 00:30:00.975
the, you're, you're, you're lucky enough to have the, the,

636
00:30:01.475 --> 00:30:03.655
the ability to choose kind of

637
00:30:03.655 --> 00:30:05.815
where you spend your dollars based on that versus

638
00:30:06.495 --> 00:30:07.775
I have to get what's affordable.

639
00:30:08.135 --> 00:30:09.415
I don't care where it's from, you know.

640
00:30:09.565 --> 00:30:11.215
Well, and that's where we are right now.

641
00:30:11.605 --> 00:30:14.375
Affordability is more important than brand.

642
00:30:14.665 --> 00:30:15.735
Brand. Yeah. Yes.

643
00:30:15.755 --> 00:30:17.015
And in fact, that's hurt.

644
00:30:17.935 --> 00:30:19.855
OEM loyalty, which again,

645
00:30:20.005 --> 00:30:23.255
anytime you can take some power away from an OEM,

646
00:30:23.715 --> 00:30:26.415
you see more of a consumer based decision.

647
00:30:28.115 --> 00:30:30.505
Definitely. Don't, don't tell Ford I said that.

648
00:30:32.465 --> 00:30:33.875
Well, I can't guarantee you that no one from

649
00:30:33.875 --> 00:30:35.835
Ford listens to this podcast. So we'll see.

650
00:30:36.265 --> 00:30:37.995
Well then we'll just talk about the UAW

651
00:30:38.375 --> 00:30:39.395
and we'll clear things up.

652
00:30:39.765 --> 00:30:40.835
Right, right, right, right.

653
00:30:40.865 --> 00:30:44.435
Well, this has been quite an entertaining conversation,

654
00:30:44.655 --> 00:30:46.955
and I feel like we could probably go another

655
00:30:46.955 --> 00:30:48.075
couple of hours and Yeah.

656
00:30:48.345 --> 00:30:51.555
Make many episodes, but yeah, we, we've come up on our time,

657
00:30:51.575 --> 00:30:53.555
but we are gonna end it with a lightning round.

658
00:30:53.825 --> 00:30:55.315
Okay. If you're good for that. Oh,

659
00:30:55.385 --> 00:30:56.385
Yeah. Yeah. Right.

660
00:30:56.385 --> 00:30:56.675


661
00:30:57.415 --> 00:31:00.275
Uh, all right. First, what was your dream car as a kid?

662
00:31:00.815 --> 00:31:02.195
You know, I, I see.

663
00:31:02.295 --> 00:31:04.115
I'm not, I'm more of a, I'm a,

664
00:31:04.135 --> 00:31:06.155
I'm a media guy, but I thought about this.

665
00:31:06.395 --> 00:31:08.995
I think it was probably like a Mustang, you know? Yeah.

666
00:31:08.995 --> 00:31:10.875
Like a muscle car. Yeah. Sure.

667
00:31:11.225 --> 00:31:12.555
Sure. Do you have a dream car now?

668
00:31:13.145 --> 00:31:15.395
Well, it'd be more of like, uh,

669
00:31:16.015 --> 00:31:19.355
I'm thinking like a sporty two-door, BMW

670
00:31:19.615 --> 00:31:21.195
or Mercedes or something like that.

671
00:31:22.285 --> 00:31:24.175
Yeah. I've, I've sometimes change. Yeah.

672
00:31:24.325 --> 00:31:27.775
I've always been partial to Maseratis myself, but, um,

673
00:31:28.685 --> 00:31:29.685
Yeah.

674
00:31:29.685 --> 00:31:31.135
Yeah. Sure. I'll take a Kunta.

675
00:31:31.135 --> 00:31:32.495
That'd be fine. Throw it in. Yeah.

676
00:31:33.075 --> 00:31:34.855
But, uh, Lotus, um,

677
00:31:34.945 --> 00:31:38.255
their ev was quite beautiful. Really?

678
00:31:38.645 --> 00:31:41.175
Yeah. Yeah. Check out. Well, I will say this.

679
00:31:41.275 --> 00:31:42.895
That's the thing, some

680
00:31:42.895 --> 00:31:45.135
of the new EV models, they're pretty sweet.

681
00:31:45.355 --> 00:31:47.535
Mm-Hmm. And what they're doing with the dashboards

682
00:31:47.535 --> 00:31:48.895
and everything, it is sweet. Mm-Hmm.

683
00:31:49.125 --> 00:31:51.375
Yeah. Yeah. I, uh, yeah.

684
00:31:51.375 --> 00:31:54.335
They certainly don't look like the weird spaceship vehicles

685
00:31:54.475 --> 00:31:56.775
of the past when people thought that

686
00:31:56.955 --> 00:31:58.335
to make an ev meant you had

687
00:31:58.335 --> 00:32:00.215
to make it look futuristic, you know?

688
00:32:00.535 --> 00:32:01.975
Alright. Then lightning round.

689
00:32:02.125 --> 00:32:03.495
What do you think of the cyber truck?

690
00:32:04.455 --> 00:32:07.055
I hate it. I knew it. That's so awesome.

691
00:32:07.835 --> 00:32:10.775
So I'll say this. I know, I think he's right.

692
00:32:10.925 --> 00:32:13.455
Once again, Elon, he's right.

693
00:32:13.515 --> 00:32:15.095
He, there's something he's right about

694
00:32:16.675 --> 00:32:17.685
Well, it's novelty.

695
00:32:17.715 --> 00:32:19.165
It's a novel item. Well,

696
00:32:19.185 --> 00:32:21.565
But we're, I think we're gonna continue to see this kind

697
00:32:21.565 --> 00:32:23.285
of body shape.

698
00:32:23.515 --> 00:32:26.285
It's not a real truck. You can't load it with lumber. No. It

699
00:32:26.285 --> 00:32:27.445
Looks like it's a go box on wheels.

700
00:32:27.605 --> 00:32:29.285
I mean, it's just not, listen

701
00:32:29.345 --> 00:32:30.345
Man, I love it.

702
00:32:30.395 --> 00:32:31.725
Yeah. Yes. Alright.

703
00:32:31.835 --> 00:32:33.725
This is what a TI is all about. Okay.

704
00:32:33.725 --> 00:32:35.165
Yeah. We digress. Okay. Alright.

705
00:32:35.215 --> 00:32:37.845
Would, would you own an autonomous vehicle?

706
00:32:38.115 --> 00:32:40.845
Well, I, I think it's a really weird question

707
00:32:40.845 --> 00:32:44.965
because if I own it, do,

708
00:32:45.145 --> 00:32:46.605
do you do people will,

709
00:32:46.765 --> 00:32:49.085
I guess people will own autonomous vehicles

710
00:32:49.495 --> 00:32:51.985
because right now, uh, can you own a,

711
00:32:53.005 --> 00:32:55.505
Um, no, there's no fully autonomous vehicle on the market.

712
00:32:55.505 --> 00:32:57.425
Right. Um, but, you know,

713
00:32:57.425 --> 00:32:59.985
But even if you could own it, I guess that's the thing.

714
00:33:00.485 --> 00:33:03.105
I'm, I'm, I'm mixing apples and oranges. Yes.

715
00:33:03.445 --> 00:33:05.465
You're mixing robo, like autonomous roboto attack.

716
00:33:05.845 --> 00:33:07.785
I'm not afraid of autonomous vehicles.

717
00:33:08.135 --> 00:33:10.565
Okay. Which, I mean,

718
00:33:10.805 --> 00:33:14.365
'cause I don't, I don't have to be driving, I mean Yeah.

719
00:33:14.365 --> 00:33:16.685
See, I could be operating cameras and editing equipment.

720
00:33:16.795 --> 00:33:19.325
Yeah. I'll take an autonomous vehicle. Yeah.

721
00:33:19.325 --> 00:33:21.245
Think of the time I'll save. That's awesome.

722
00:33:21.635 --> 00:33:23.725
Yeah. And, and it's going to happen.

723
00:33:24.215 --> 00:33:26.765
Autonomous vehicles are happening. Yeah.

724
00:33:26.825 --> 00:33:28.605
We already have different levels of autonomy.

725
00:33:28.605 --> 00:33:29.845
Might when you learn about the Right.

726
00:33:29.985 --> 00:33:32.085
The five stages of autonomy. Yeah. Yeah.

727
00:33:32.185 --> 00:33:33.845
We already we're on like step three already.

728
00:33:34.235 --> 00:33:37.885
Yeah. And, and it might be 50 years in the future

729
00:33:37.885 --> 00:33:39.445
before it's dialed in.

730
00:33:39.795 --> 00:33:41.645
Okay. You know, 99.9%.

731
00:33:41.665 --> 00:33:43.165
So what year are we full?

732
00:33:43.355 --> 00:33:45.885
What year do we have fully autonomous, actual?

733
00:33:48.115 --> 00:33:50.295
Um, I've got, I've I'll, I I've got a,

734
00:33:50.325 --> 00:33:52.055
I've got a year 'cause I've tried to figure this out.

735
00:33:52.055 --> 00:33:53.055
I've got a year in mind.

736
00:33:54.195 --> 00:33:57.295
I'm gonna say 2075. Okay. I'm gonna say

737
00:33:57.295 --> 00:33:58.295
20. When like everything,

738
00:33:58.295 --> 00:33:59.735
like I'm talking dialed,

739
00:33:59.735 --> 00:34:01.015
everything is autonomous,

740
00:34:01.435 --> 00:34:05.415
Dialed in autonomous vehicles that you can own and,

741
00:34:05.435 --> 00:34:06.535
and it drives itself.

742
00:34:06.805 --> 00:34:10.525
Yeah. I've got a shocking 2040.

743
00:34:12.055 --> 00:34:13.835
Mm. I know, I

744
00:34:13.835 --> 00:34:14.995
Know about that. Maybe some

745
00:34:15.195 --> 00:34:18.595
I, this, this acceleration curve, man.

746
00:34:19.085 --> 00:34:20.235
Could be is Nuts.

747
00:34:20.885 --> 00:34:22.355
Could be. We'll see. I know. It's weird.

748
00:34:23.415 --> 00:34:25.395
All right. You kind of already answered this one.

749
00:34:25.395 --> 00:34:26.955
You, you preempted my lightning round.

750
00:34:27.275 --> 00:34:29.435
I know. Uh, fully electric society.

751
00:34:29.625 --> 00:34:31.075
Yeah. We'll be able to be fully electric.

752
00:34:31.345 --> 00:34:33.475
Okay. So let's, let's put a year on this

753
00:34:33.585 --> 00:34:35.995
because when I go into concepts,

754
00:34:35.995 --> 00:34:37.355
then I like to put a year on it.

755
00:34:37.495 --> 00:34:39.395
See if, like Mm-Hmm. To really dive in.

756
00:34:39.395 --> 00:34:42.835
Like where can we get to, all right. Fully electric society.

757
00:34:43.265 --> 00:34:45.195
What does that mean? Define what that means.

758
00:34:46.315 --> 00:34:50.055
So, um, all cars are electric. Okay.

759
00:34:50.055 --> 00:34:53.015
Transportation, uh, public transportation is electric.

760
00:34:53.955 --> 00:34:56.815
Um, you know, uh, so everything is,

761
00:34:57.185 --> 00:35:00.665
we're robax like everything is, you either have to charge

762
00:35:00.805 --> 00:35:02.225
or you're charging as you're driving

763
00:35:02.565 --> 00:35:04.745
or you are, you know, any, something like that.

764
00:35:05.325 --> 00:35:09.235
Wow. Okay. That is harder. Um,

765
00:35:09.995 --> 00:35:11.795
I mean, that's major infrastructure. Well,

766
00:35:11.815 --> 00:35:15.075
We will be, I mean, I'm gonna, I, I don't know, 2080,

767
00:35:15.735 --> 00:35:17.355
but I, I don't think it'll take that long.

768
00:35:18.255 --> 00:35:22.615
We're on this nutty acceleration right now

769
00:35:22.615 --> 00:35:26.015
that we can't even what we're talking about right now

770
00:35:26.755 --> 00:35:31.215
and the, the things around us by 2040 will look, I,

771
00:35:31.335 --> 00:35:32.855
I don't know what's gonna happen. Yeah.

772
00:35:32.885 --> 00:35:36.095
It's gonna, in fact, the infrastructure has to catch up to

773
00:35:36.365 --> 00:35:37.925
what that's we want to do. Right.

774
00:35:38.225 --> 00:35:40.205
And you know what? That, I think that's the hardest part.

775
00:35:40.525 --> 00:35:42.125
'cause you don't have to go, you don't have

776
00:35:42.125 --> 00:35:43.165
to drive very far

777
00:35:43.545 --> 00:35:46.405
before you can find like, ancient infrastructure.

778
00:35:46.775 --> 00:35:49.885
Right. Yeah. Rusty girders and, you know. Right, right.

779
00:35:49.985 --> 00:35:52.405
So I don't know. Yeah. I don't know. That's,

780
00:35:52.405 --> 00:35:53.405
That's interesting. So

781
00:35:53.405 --> 00:35:56.165
yes. But it's gonna be far in the future.

782
00:35:56.435 --> 00:35:57.685
I'll say 2080. Yeah.

783
00:35:57.795 --> 00:35:59.645
Okay. Yeah. All right. Last one.

784
00:35:59.735 --> 00:36:00.845
Since you're a media guy,

785
00:36:01.555 --> 00:36:03.895
what's your favorite ad campaign of all time?

786
00:36:04.225 --> 00:36:07.725
Right. Okay. Um, I'm so glad.

787
00:36:07.805 --> 00:36:10.325
I will tell you that I needed, I'm the kind of guy

788
00:36:10.325 --> 00:36:13.245
that needed to know these lightning questions

789
00:36:13.345 --> 00:36:15.565
before, so thank you for giving 'em to me

790
00:36:15.565 --> 00:36:16.965
because I would've just sat here

791
00:36:16.965 --> 00:36:18.245
like blubbering. Okay. Giving

792
00:36:18.545 --> 00:36:19.965
My secrets. They're okay. 'cause

793
00:36:20.325 --> 00:36:22.165
I, I know, but, well, that's okay.

794
00:36:22.165 --> 00:36:24.565
This is a TI. Okay.

795
00:36:24.625 --> 00:36:26.935
So I, you know what I picked

796
00:36:27.845 --> 00:36:30.565
'cause I don't know how to pick And it isn't Clydesdale's.

797
00:36:30.605 --> 00:36:33.485
I think that's kind of dumb. Which again,

798
00:36:33.565 --> 00:36:35.205
I just lost half of the audience.

799
00:36:35.205 --> 00:36:37.365
Right. I love Clydesdales parts that your heart.

800
00:36:37.505 --> 00:36:39.685
You know what, that's fine. I like it. Love Clydesdales.

801
00:36:40.415 --> 00:36:41.915
You know what I think is pretty awesome?

802
00:36:42.495 --> 00:36:47.155
Is that Burger King campaign going on? bk.

803
00:36:47.575 --> 00:36:49.875
Oh God, please. I See. Okay. But okay.

804
00:36:49.895 --> 00:36:52.835
Do you see what has happened? You know, the ad,

805
00:36:53.855 --> 00:36:56.755
and by the way, who even eats at Burger King?

806
00:36:58.505 --> 00:37:00.385
Somebody, This ad is so good

807
00:37:00.735 --> 00:37:02.305
that you think people eat there.

808
00:37:02.525 --> 00:37:06.455
Mm-Hmm. That's a good one. I mean, I mean,

809
00:37:06.695 --> 00:37:07.855
Burger King, don't tell Burger King

810
00:37:07.995 --> 00:37:09.215
Sticks in your, it's, well,

811
00:37:09.415 --> 00:37:11.215
I guess if it's sticks in your brain,

812
00:37:11.285 --> 00:37:12.695
then it's successful. Right.

813
00:37:13.075 --> 00:37:15.655
It is amazing. And I started thinking, well, what? Okay.

814
00:37:15.655 --> 00:37:19.535
See I actually ba ba baba. I don't think that's great.

815
00:37:19.555 --> 00:37:21.775
Mm-Hmm. I think it's great what they've done with it.

816
00:37:21.905 --> 00:37:24.855
Right now it's this guy going Yeah.

817
00:37:25.005 --> 00:37:26.415
Like we, you know

818
00:37:26.415 --> 00:37:29.055
what we found out it wasn't cool. Re with you.

819
00:37:29.965 --> 00:37:31.625
Right. Um,

820
00:37:32.325 --> 00:37:35.065
and then I thought, Wendy's, where's the beef?

821
00:37:35.765 --> 00:37:37.745
Oh, oh, the old lady. Oh, love it.

822
00:37:37.815 --> 00:37:42.025
That sums up the way I think. Where's the beef?

823
00:37:42.125 --> 00:37:44.625
The beef At auto business.

824
00:37:44.695 --> 00:37:45.825
Where's the beef? There's the

825
00:37:45.825 --> 00:37:46.825
Beef. Love it.

826
00:37:46.825 --> 00:37:48.905
Well, I can't think of a better note than

827
00:37:48.905 --> 00:37:49.905
to wrap up on that.

828
00:37:51.185 --> 00:37:52.875
Yeah. Thank you so much, Jay. This has been

829
00:37:52.875 --> 00:37:53.875
Awesome. Thanks very much. This was

830
00:37:53.875 --> 00:37:55.515
fun. Thank you. Have a good day.

831
00:37:55.815 --> 00:37:56.815
You Too. Thanks

832
00:37:56.815 --> 00:37:58.315
for listening to the Mile Marker podcast.

833
00:37:58.775 --> 00:38:00.995
If you liked what you heard today, give us a, like,

834
00:38:01.125 --> 00:38:02.675
share this episode on social media

835
00:38:03.015 --> 00:38:05.555
and even take a minute to give us a review on iTunes

836
00:38:05.555 --> 00:38:07.475
or wherever you listen to your podcasts.

837
00:38:08.055 --> 00:38:10.475
Be sure to subscribe to our channel so you can join us

838
00:38:10.495 --> 00:38:12.675
for future episodes full of insights

839
00:38:12.675 --> 00:38:15.595
and ideas to keep the mobility industry moving forward.