Mile Marker
Welcome to the Mile Marker podcast where we dive into the world of digital transformation for fleets. We will bring you the insights, trends and best practices to keep your fleet-based business moving forward all brought to you by Ridecell.
Mile Marker
Rethinking the Fleet Experience in a Software-Defined Vehicle Era with Lee Coleman
Lee Colman, Consulting Projects Director at SBD Automotive, explores how AI, over-the-air updates, and seamless HMI design are reshaping vehicle experiences. He emphasizes the missed opportunity in excluding large fleet buyers from cockpit and software design conversations. The episode discusses challenges and innovations around digital personalization, data consent, and collaboration between OEMs and fleet operators to enhance user experience and future vehicle value. Voice interfaces and predictive services emerge as key areas for growth.
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